As part of the RFID Journal LIVE! 2024 conference, experts from MCC and Digimarc joined a distinguished panel of industry experts to delve into the latest advancements revolutionizing supply chain management. The speaking panel, comprised of Ken Sickles from Digimarc, Jon Romanow from MCC Label, John DiPalo from Antares Vision Group, and Raf Fonteyn from Tosca, delivered valuable insights into leveraging technology to enhance supply chain efficiency and profitability while meeting evolving consumer expectations.

The panel explored how the integration of Internet of Packaging (IoP) technologies, such as RFID, digital watermarks, barcodes, QR codes, and digital printing, is reshaping traditional supply chain practices. Attendees enjoyed discussions on topics ranging from inventory control and product authenticity to sustainability initiatives and personalized consumer experiences.

Speakers from MCC and Digimarc shared expertise on bridging the physical and digital realms, highlighting the role of innovative labeling technologies in addressing contemporary consumer demands. With a focus on authenticity, sustainability, and personalized experiences, the panel aimed to provide actionable strategies for businesses seeking to thrive in an increasingly competitive marketplace.

RFID Journal LIVE! is a recognized global event for RFID and related technologies, attracting attendees and exhibitors from across the globe. Attendees had the opportunity to explore cutting-edge RFID products, learn from industry-specific sessions, and network with fellow professionals.

“We were excited to join forces with industry leaders to explore the transformative potential of smart packaging technologies in supply chain management,” states Jon Romanow, strategic marketing manager at MCC. “This panel offered valuable insights for businesses striving to stay ahead in today’s dynamic marketplace.”

“Bridging the physical and digital realms is paramount to a company progressing on its digital transformation journey,” notes Ken Sickles, Digimarc’s chief product officer. “We are excited to join forces with industry leaders like MCC, to deliver real solutions to some of the biggest challenges faced by companies across industries today, including counterfeits, fraud, and misinformation while improving supply chain efficiency, recycling and advanced consumer engagement.”

MCC and Digimarc partner to provide today’s CPG customers a full suite of dynamic QR codes and digital watermark labeling solutions, from combating counterfeits and asserting copyright protections to modernizing existing processes, powering novel automations, and revolutionizing recycling sortation.